Netflix to Deliver Movies Directly to TV
January 3, 2008 | 1:45 am | by t-blender |Rate It:
breitbart.com: SAN FRANCISCO (AP) - DVD-by-mail service Netflix Inc. will begin delivering movies and other programming directly to televisions later this year through a set-top box that will pipe entertainment over a high-speed Internet connection.
The set-top box, to be made by LG Electronics Inc. as part of a partnership announced late Wednesday, is designed to broaden the appeal of a year-old streaming service that Netflix provides to its 7 million subscribers at no additional charge.
LG Electronics didn’t reveal how much the set-top box will cost when it hits the market in the summer or early autumn. Similar devices made by Apple Inc. and Vudu Inc. cost $299 to $399.
A bevy of other gadgets designed to bring more digital entertainment into living rooms is expected to be unveiled next week at a major consumer electronics show in Las Vegas.
Netflix’s streaming service is the cornerstone of the Los Gatos-based company’s strategy to retain and attract customers as technology makes it easier to rent and buy movies within a few minutes instead of waiting for them to be delivered through the mail.
No comments yet.